Miniso opens first blue store at Bluewater

Interior of Miniso store, Bluewater

Global lifestyle retailer Miniso has opened its first blue retail store at Bluewater shopping centre in Kent, showcasing a wide range of blind boxes, plushies, homewares and accessories.

The 2,000 sq ft store features the retailer’s bestselling products and is one of the few UK stores to offer its latest beauty and self-care range of face masks, hand creams, lip masks and more.

Miniso’s switch from pink to blue was inspired by the Sanrio Cinnamoroll character and the shop has dedicated zones for Sanrio, beauty, snacks and collectibles. 

 

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