Adidas has upped its full-year guidance as 'better than expected' sales momentum builds

Adidas Beijing store

Sportswear giant Adidas has upped its guidance for the full year after sales jumped in a “better-than-expected” second quarter.

During the second quarter of 2024, revenue was up 9% from €5.34bn (£4.49bn) last year to reach €5.82bn (£4.89bn).

 

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