Adidas has posted an increase in sales following major football tournaments
Adidas posted an increase in revenue in the first half of the year driven by strong brand momentum and sporting events such as Euro 2024 and the Copa América.
The global sportswear giant reported a 6% increase in sales to € 11.28 bn in the first six months of 2024, up from € 10.61bn the business reported during the same time last year.
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