Shoppers turn to promotions as grocery prices rise for the first time in over a year

Woman shopping in supermarket

Source: Shutterstock

Shoppers in the UK have faced a jump in grocery prices for the first time in over a year and are turning to promotions and deals to make their budgets stretch further.

Grocery inflation increased in the four weeks to August 4, 2024 by 1.8% – the first hike in food prices since March 2023, according to the latest Kantar grocery market share data.

 

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