Frasers Group has revamped House of Frasers website and app
House of Fraser, the department store brand in Mike Ashley’s Frasers Group, has been revamped as part of the retailer’s wider digital elevation strategy, Retail Week can reveal.
The House of Fraser ecommerce site and app have now been rebranded as Frasers, allowing customers to shop from all the company’s fascias from one place, including Sports Direct, Game and Sofa.com.
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