More on Gymshark
Interview
Q&A: Gymshark’s chief brand officer on nailing the social media game
As Gymshark gears up to open its second bricks-and-mortar store in London at Westfield Stratford with a brand new campaign to cement its position as the go-to gym brand, Retail Week sits down with chief brand officer Noel Mack to find out how the sportwear success story is playing the social media game just right.
News
Gymshark launches new ‘100% gym’ platform
Gymshark is sharpening its focus with the launch of a new brand platform to set it apart from an “ever-growing list of athleisure and sportswear players in the market”.